Photographers: Brett Winter Lemon
In this series we're spotlighting some of the amazing photographers we've worked with over the last seven years.
Based out of Roanoke, Brett Winter Lemon is a well-known commercial photographer who also happens to be one of my main riding partners. Brett's versatility and interest in cycling has made him a perfect partner when we really need to get a message across.
The first shoot we did with him was a collaboration with Roanoke Outside. This shoot was meant to promote both Starlight and the outdoor amenities of the Roanoke Region so we chose Roanoke Mountain and with the VeloRiot team as subjects.
In 2014 we took some ideas to do a studio shot using then sponsored rider and future employee Corey Davis. This was experimental and we didn't have an end goal but it came out really well.
In 2015 we sponsored the UCI Lupus Racing Team and hosted their training camp. Then-team member Tim Rugg came in early and was kind enough to model the new kit in the studio.
Brett also did a quick team profile shoot in the banquet room of Blue 5 Restaurant. I've always thought that these were the best team pictures of the year in the US.
Check out more of his work at brettwinterlemon.com .